Basic steps required for SEO (Search Engine Optimization) of any site
Search Engines are built to help the searchers. Search Engines strive to put the best Fit/standard websites on top rankings so that searchers get their required info within few clicks.Website owners are hiring SEO companies to get them to the top of Google, Yahoo, and MSN. They are paying thousands and thousands of dollars for some easy tasks. Here are a few simple steps you can do instead of hiring a SEO company.
Basically there are two types or levels of Search Engine Optimization - the first is On-page optimization, and the next is Off-Page Optimization. An effective On-page optimization together with good Off-page optimization will help to improve your websites Search Engine Rankings.
On page optimization
This helps your page to be crawled by "spiders", they will get all information on your site to determine the "niche" of your site. This helps SE(Search Engine) in factoring on which sites get high rankings.
Keywords are basically words and phrases that can describe your website and different pages. Keyword prominence will increase if you have your keyword at the beginning of text part of your webpage. Keyword density refers to the ratio (percentage) of keywords contained within the total text content of the page. Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. To achieve a good placement, on search engines, you must have the appropriate positioning and density of keywords or phrases you chose. Keep keywords on topic and they will greatly help your site when ranked on search engines.
Page URLs are the first thing that search engines see when they crawl your site. A very easy SEO tip is to include keywords in your URL titles. This will provide even more keys words for the search engines. Your URLs should also be easy for search engines to read.
Meta tags are information tags that are placed in a web page that are not seen by users. They are intended for search engines and other applications. These are getting less and less important but keywords placed as Meta tags will always help.
Title tags are used to describe your site or page. Here is another great place to put keywords. In fact you should only place keywords in the title.
Alt Tags for images
As the name infers it acts as an alternate text for any image. This tag is both user friendly and search engine friendly. Search engines cannot read images; instead it indexes the alt tag given for any image and assumes it as the description for the image. This alt tag is not so important by Search Engines, as many spammers try to put irrelevant alt tag for the images to improve their rankings. However for an image link with a proper alt tag (keywords included) will work as great internal anchor link.
Page Content is the key to any good website. Users come to your site because the content is helpful and interesting. Within the content is where the keywords should be. You should make sure all content is spelt correctly and you use the correct grammar. I cannot emphasize how important content is - content is king, It is everything!!!
There are some easy steps you can take to improve your search engine ranking. Some easy steps include: putting keywords within your content, Meta tags and title tags. Your URLs should be easy to read and contain keywords. You should also write good quality content that contains keywords should be spelt correctly and should contain the correct grammar. All of these are simple SEO tips that can improve your search engine rankings.
Off page factor
It is easy for any website owner to optimize their website with good content, navigation, title, etc. But does that mean itâ€™s a good website and people would love to check it out?
Search Engines try to know and evaluate the standard of a website through many factors and the most significant of them is incoming/inbound links. When a website receives inbound links from related & standard websites, it obviously means that it is worth looking at. Search Engines learn about your website through inbound links and to be precise itâ€™s through anchor text.
Search Engines Submission
Submit your website manually to search engines including regional search engines.
There are many directories available online for free submission. Submit your website into the category that best fits your services, most importantly with good anchor text. Try submitting in your own regional directories to improve your local business.
It serves two purposes: It gets you incoming links and it popularizes your website in your community. Make sure you put keyword rich tags for your bookmarks.
Forums (using signature)
Participate in your industry related forums & discussion boards. Post your comments, thoughts and also provide a link to your website (without spam).
Write keyword & content rich articles on your own and post in article junctions available online. There are article junctions which accept articles in HTML format, so you can include your links with good anchor text. Write fresh articles on your topic, post and see your traffic increasing.
Press Release submission
Press release submission is like an article submission but the difference youâ€™re informing the users that you have a new product, page or site that is now active. Press Release is a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. Submitting press releases provides long term results. You can post Press Releases, which also works like Article junctions and directories; however it should look more like a Press Release and not like an article.
Blog making/comments and submission
Having your own official blog helps to post your companyâ€™s updates, product release, etc., and also inbound links. There are directories for submitting blogs. Submit your blog with proper keyword tags which helps in your blog listing.
written by mack, May 13, 2010
written by SEO Services, February 02, 2011